It’s time to welcome back our Guest Blogger, Maddy Bellcroft. This week Maddy has been catching up with the good people at YUM Granola. Take it away Maddy…
I love how Fresh Choice Nelson is so supportive of local products so for the next few months I will be chatting with the local folk making fabulous products that can be found in store. First up, I chatted to Sarah, the Director of Deliciousness at YUM Granola.
Q: Firstly, tell us a bit about how YUM Granola began?
A: I came up with YUM while I was working as a sous chef at a lodge in Wanaka. I couldn’t find anything on the market that didn’t taste like sugar-coated oats! So, I did what I knew how to do as a chef. I put together my creation based on the ingredients I wanted, chosen for both their flavour and nutrient profile. Thus YUM was born!
Q: What is the philosophy behind your products?
A: “Thoughtful, delicious sustenance to fuel your journey”, is very accurate! Our goal is for YUM to be a thoughtful product from beginning to end! We use organic ingredients, from New Zealand where possible. We have the best producers here in NZ, so it is great to use them. Our hazelnuts come from Blenheim, our honey from Nelson Honey, our blackcurrants from Timaru, our quinoa from the North Island and linseed from Geraldine. Our packaging is as minimal as possible, while being recyclable and hopefully reusable.
Q: What is your favourite product?
A: My favourite right now is our new flavour, Superseed Granola Clusters. It is so good! We are really proud of it as it took us a while to get this one right. It’s unlike anything on the market, as most clusters (or granola for that matter) are held together with a lot of sugar! We wanted to be part of the solution for people who aim to reduce the amount of sugar in their lives. So, we have a special process to make these amazing clusters, that are good enough to eat straight from the bag!
Q: Could you share some serving suggestions using your product?
A: YUM is great served with Nelson\’s fresh berries and fruit. We just discovered the Dark Chocolate Granola mixed with Appleby\’s vanilla ice cream is dangerous!
Head to Fresh Choice Nelson to pick up your YUM granola!
Greenhough Wine @ Fresh Choice Nelson