We can hardly believe it’s been over thirty years since we arrived at the Collingwood St supermarket; the old adage “time flies when you’re having fun” seems true…
In the words of Sly and the Family Stone, it’s always been a “Family Affair” here at the corner store, and we’re not just talking about our immediate family. The corner store has been part of hundreds of Nelson’s families’ lives. Locals have worked in our store, shopped, and supplied our store.

We’ve seen some changes… When we started out, Pasta was considered a gourmet meal, and Camembert Cheese was something quite foreign. Much of our wine was sold in casks, and no beer was on the shelves. These days, you’ll find hundreds of specialist and Artisan products, craft beers, and local award-winning and international wines. But we haven’t forgotten our roots and know the importance of offering value. That’s why our Price Promise offers thousands of products at everyday low prices.
Over the years, we have been known as the “Collingwood St Supermarket” and have operated as Super Value, Super Value Plus, New World, and Fresh Choice, but our values have always remained the same… Be local and support local.
These values are the foundation of our Community Fund, which has allowed us to donate money and assistance to organisations and individuals every month; we consider this part of being a good neighbour.







